Artificial Intelligence is no longer a futuristic concept reserved for tech companies or data scientists — it’s quickly becoming an everyday tool for knowledge workers, consultants, and client teams. At its best, AI can help us save time, uncover new ideas, and refine our work so that it’s sharper and more impactful. But the key word here is help.
AI isn’t about replacing expertise or creativity. It’s about enhancing them. Think of it as a partner that can handle some of the heavy lifting — drafting, summarizing, restructuring — so you can focus on strategy, insight, and the human connections that matter most.
The challenge, of course, is knowing how to use AI effectively. Left unchecked, it can generate content that feels generic or miss the nuance that clients expect. But with a thoughtful approach, it becomes a powerful tool for delivering work that is clear, relevant, and value-driven.
Here are five practical ways to start using AI more effectively in your day-to-day projects.
1. Start with a Strong Hook
Why it Matters:
Whether it’s a client proposal, an internal briefing, or a presentation, your opening sets the tone.
How AI Helps:
Ask AI to generate several alternative introductions to your content — a question, a bold statement, or a quick insight. Choose the one that resonates most with your audience.
2. Keep it Concise, but Insightful
Why it Matters:
Decision-makers are busy. They want clarity and substance without extra noise.
How AI Helps:
Feed AI your draft and ask it to summarize into 150–250 words, or to break long paragraphs into shorter, digestible sections. This keeps content sharp without losing depth.
3. Repurpose Existing Work
Why it Matters:
Many of us already have valuable content in the form of proposals, research, or presentations.
How AI Helps:
Instead of starting from scratch, use AI to distill key takeaways, create executive summaries, or adapt material into new formats like a client-ready briefing.
4. Highlight People & Perspectives
Why it Matters:
Clients connect with the people behind the work as much as the work itself.
How AI Helps:
Prompt AI to draft profiles, pull out quotes, or craft narratives that spotlight team contributions and expertise. It’s a simple way to humanize technical or process-heavy content.
5. Always Deliver Value
Why it Matters:
At the end of the day, every document, email, or slide should inform, teach, or inspire action.
How AI Helps:
Ask questions like:
- “What’s the key insight someone should walk away with?”
- “What are three alternative angles to frame this information for an executive audience?”
AI can help pressure-test your draft to ensure it always adds value.
AI isn’t a silver bullet, but when used well, it can make good work even better. It can shorten the distance between a first draft and a polished deliverable, spark new ways of looking at a problem, and free up more time for us to focus on client relationships and strategic thinking.
The real opportunity is not in letting AI take over, but in learning how to guide it; asking the right questions, giving it the right prompts, and applying our own judgment to refine what it produces. In doing so, we can make AI a trusted partner in our work, one that helps us deliver with more clarity, efficiency, and impact.
AI is already reshaping how we deliver value.
Contact our team today to explore how AI can drive clarity, speed, and impact in your business.
Prepared By:
Hayleigh MacAdam, Digital Marketing Manager
Further Reading
AI is shaping the way we work across industries, from consulting and client engagement to frontline healthcare. Learn more how these principles come to life in a real-world context.